Results tagged “Omniture” from wezside

Flash Tracking: Omniture in-depth

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Omniture is one of the leading analytic vendors out there. Chances are that if you're an Actionscripter you will come across implementing Omniture tracking on one of your projects. I briefly overviewed various tracking in a previous post but thought it might be useful to cover this vendor in-depth. Usually this level of tracking implementation are done on medium to larger flash projects or where the project is part of an online campaign. Smaller sites often don't require this level of tracking and a straight forward implementation of Google Analytics should suffice.

Omniture like many others use Javascript to make requests to a server, passing key-value pairs, to record user activity. Omniture also has a Flash component called ActionSource for more advanced tracking. This post will focus on the ActionSource component and the Omniture setup in general. If you require more information on the Javascript implementation, please read my previous post.

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